The General Public - Eco Fashion category in Missoula

"I purchased two in-house brand tunic dresses (I quickly realized one was not enough) and cannot stress how amazing these pieces of clothing are!! Originally, I purchased one for a trip to Croatia and realized I could just pack those for the entire two weeks. I basically lived in them the entire time. It was the perfect swimsuit cover, going on the town outfit, and it even worked for fancy dinners!! They are such high-quality and so comfortable, I cannot recommend them enough!! Also, the owner of the store is so amazing to work with, when I realized I wanted another before the trip she quickly worked with me to make it happen. If you’re local or just passing by this store is definitely worth a stop!!!"

"Such a beautiful store! A lovely curated collection of the kind of clothes that you could keep for years. Elevated basics that are such good quality. Allison also has a house line of her own clothes! You couldn’t ask for a kinder shop owner and it always a pleasure to visit her store. Highly Recommend!"

"The General Public not only has the best items for sale, it also has the best feeling. The owner is so incredibly nice and welcoming. She has obviously spent a lot of time curating the space and picking out each item she wants to sell. She does a great job of finding well crafted clothing and home goods . Plus, she knows so many awesome things about Missoula that she is happy to share. I always find something I need when I stop by."

"Allison at the General Public is one of the kindest, goofiest and easiest people to be around that I know. She loves what she does and loves working to provide 5 Valleys shoppers, as well as the online community, with something new and interesting that they can't get just anywhere. Things that will make a person more confident and comfortable, whether that be in the garments they wear or the space they are curating to live/work in. Not to mention she is commitment to finding good, ethical brands that you want to support and see thrive in a community like ours. You should go take a look at what she's got!"

"Each time I go in there are always unique and beautiful pieces to be found! Allison finds amazing products that serve purpose in your home and she truly is compassionate about sustainable shopping, it truly is a special place. I am so happy this space is in Missoula to stop in for great shopping....also if your kids are in tow, she has dum dums and coloring!"